This A-List copy checklist is based on the same checklists Kim uses personally and shares with her copywriting mentees. Now YOU can put this master A-List level copy checklist to work for you...and make your promo results SOAR! Simply claim your FREE copy right now and you'll get it right away.
You won’t find such a COMPLETE and high-level copy checklist, designed especially for long-form promotions like sales pages and magalogs, anywhere else. It’s actually FIVE checklists in one, and gives you soup-to-nuts guidance on everything from what to ask your client for in advance to specific must-haves for your headline, lead, body copy, close, and much more!
“I LOVE Copy Insiders, for two reasons: 1) I love the insights you share. Always spot on. 2) It makes me feel glad that I'm not competing in the same arena anymore. You're too good! 😊” —Gary Bencivenga
“Really good stuff…more people deserve to receive your gems!” —Brian Kurtz
“Kim, these are always great! One of my favorite emails to read…it's incredible.” —Justin Goff
“Great copywriting gems in EVERY issue! Newbies and experienced writers will benefit. I sure do!" —Carline Anglade-Cole
"Kim is one of the best copywriters in the world... I've been consuming her resources for years, and it's gradually, palpably transformed my work. Thanks to Kim I'm a better copywriter, a better marketer. Read her, watch her, speak with her, and you will be, too!" —Eddie Shleyner, Founder, Very Good Copy
“Looking forward to getting more of these ‘Copy Insiders’. Already borrowed a concept from the anti-aging supplement headline.” —Rick Marion
“I want to thank you for an email that is just so very good. Made me think, and resonates.” —John Chapman
“Love this approach of analyzing copy—really rewarding. I’ll be sure to keep opening this stuff!” —Kevin Mitchell
“Kim Krause Schwalm’s emails are effing awesome…definitely worth reading!” —Thomas Downer
“PSA: If y’all aren’t on Kim Krause Schwalm’s email list, you’re missing out BIG time. She packs in SO much value in every email. Her ‘What’s in Kim’s mailbox” is GOLD.” —Prerna Malik
Kim Krause Schwalm was always a marketer who could write copy. She spent more than 13 years in the corporate world in various marketing positions—from Brand Manager to Publisher to launching and running the Healthy Directions supplement business and growing it to more than $23 million in sales within 3 years—before she started her freelance copywriting career in 1998. Now more than two decades later, Kim has built a reputation as one of the top A-level direct response copywriters in the country. She's racked up dozens of successful direct mail and online controls, beating legendary copywriters and becoming the first female copywriter to get Boardroom control.
Kim writes winning copy and creates breakthrough marketing strategies for leading companies such as Soundview, Bottom Line, Agora, Green Valley Natural Solutions, and many others both in the United States and from England to Germany to Singapore.
She holds a Bachelor of Science in Mathematics and Statistics from Miami University in Ohio, and earned her MBA in Marketing from Loyola University Maryland.
Kim credits her creative and analytical mind and marketing know-how for giving her a must-needed edge in today’s increasingly competitive copywriting world—and wants to help others gain the same “marketing- savvy” advantage. She’s one of the few top-level copywriting veterans who’s still writing copy for clients while being willing to share her success secrets to help up-and-coming copywriters go from “good” to “great."